中國李娜效應對臺灣職業網球運動發展之省思

自2008年北京奧運會後，李娜脫離中國的舉國體制自主單飛，以完全職業化的運作模式經營職業網球生涯，似乎正是近年成績突飛猛進的主因，甚至可能會被引為未來中國網球選手發展的成功模式。本文之目的乃藉由探討網球選手李娜對於中國網壇的價值及影響力，提出對於臺灣網球界之省思。作者經文獻整理提出四項觀點：一、網球運動應朝職業化發展；二、政府獎勵制度的良性改革；三、吸引運動贊助商資源的投入；四、發展職業網球需要專業團隊的協助。最後，冀望本文所提出之觀點，能吸引更多優秀運動人才及社會企業資源加入贊助推廣網球運動，並為步入職業化帶來正向之啟示。

關鍵字

舉國體制；單飛；職業化；運動贊助

並列摘要

Since the end of the 29th Olympic Games in Beijing in 2008, Na Li has got out of the Whole Nation System for Athletics Sports in China and started her career as an independent professional tennis player. The main reason why she has been making great progress recently might lie in the total professionalization of her career as an independent professional tennis player. The way how she manages her career could very likely be followed by other Chinese tennis players and make them successful as well. The aim of this article is to make some reflections on the development of the professional tennis in Taiwan by probing into the value and influences of Na Li on the tennis development in China. After reviewing the related literature, the author presents four viewpoints: 1. Tennis should be professionalized; 2. The government should make virtuous reforms on the rewarding system; 3. Sponsors should be attracted to get involved in the sport; 4. Professional teamwork is necessary for the development of professional tennis. Hopefully, based on the issues raised by this article, more and more elite athletes and social resources, such as entrepreneurs, could participate in the development and popularization of tennis and have positive effects on the professionalization of tennis in Taiwan.