觀光旅遊地區經營開發之規劃與推動

The Planning and Development of Tourism Destination Areas

高俊雄(Chin-Hsung Kao)

《觀光研究學報》 1卷3期 (1995/09) Pp. 29-43

https://doi.org/10.6267/JTLS.1995.1(3)2

摘要

觀光旅遊產業逐漸成為帶動地區經濟發展的動力。經營開發觀光旅遊地區的關鍵成功要素包括：提供吸引力焦點、餐飲住宿款待服務、互補性休閒遊憩機會、加強性外觀造型與服務、友善的當地居民、完善的基層建設、良好的治安、便利的交通、充份的資訊以及地區之整合，在規劃上必須含蓋兼顧“在維動上，必須先對地區資源和相關組織加以了解，然彼透過業者、政府、民意機構、當地居民之間的溝通協調與整合，規劃研擬可行方案，以推動促進地區觀光休閒產業的活動。

關鍵字

觀光旅遊地區 ； 關鍵成功因素 ； 經營開發 ； 規劃

並列摘要

Tourism industry has been gradually employed to empower the economic development of an area. Several critical success(CSF) factors should be covered while planning a tourism destination area (TDA). Critical success factors for TDA development include focal attractions, hospitality services of foods and lodging, supporting recreation activities, supplementary features and services, the friendly residents, access system, and integrating characteristics. As for the strategies for development, a thorough understanding about the local resources and organizations concerning tourism is needed at the very beginning. Then communication, coordination and integration among private firms, government, legislation representatives, and community should be followed to plan and activate for anything good for the TDA's development.

並列關鍵字

Tourism destination area TDA ； critical success factors CSF ； planning ； development