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臺灣地區高爾夫球場經營管理現況與其問題之探討

A Discussion on the Problems and Management of Golf Courses in Taiwan

摘要


隨著國內許多財團、企業們相繼加入高爾夫球場的開發行列,使得此項戶外休閒產業的發展日趨熱絡。然環顧國內外戶外遊憩之相關文獻卻少有針對此產業做探討,故本文以扼要的方式來介紹國內高爾夫球場的經營管理現況,針對其經營與管理上所面臨的相關問題加以探究並提出若干建議,冀望能提供產、官、學界在經營、管理與研究上之參考。

並列摘要


Because the domestic business groups and enterprises continuously invest in the development of golf courses, it is quite clear that the golf industry has become an increasingly popular outdoor recreation business. However, only a few literature has explored this industry in the field of outdoor recreationre search. Therefore, this paper tried to discuss the management situations of golf courses in Taiwan. and, hopefully, to present some suggestions for the solutions of these problems and to point out some possible future research directions.

被引用紀錄


譚君儀(2008)。高爾夫球場服務創新管理模式之研究〔碩士論文,長榮大學〕。華藝線上圖書館。https://doi.org/10.6833/CJCU.2008.00138
張瑞昌(2016)。銀髮族消費行為之探討 一台中國際高爾夫球場為例〔碩士論文,國立臺灣大學〕。華藝線上圖書館。https://doi.org/10.6342/NTU201601099
章志昇(2000)。台北地區高爾夫球場消費者行為之研究〔碩士論文,國立臺灣師範大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0021-2603200719111354
郭國鑫(2006)。高階資訊教育市場行銷策略與會員制度之研究-資訊教育產業為例〔碩士論文,國立中央大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0031-0207200917335964
劉鍾錡(2007)。高爾夫專業化程度對中老年人健康自評之關係〔碩士論文,亞洲大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0118-0807200916272383

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