關渡、高美、七股濕地生態遊憩動機與旅遊特性之比較

The Difference of Visitors' Recreation Motivation and Characteristic among Guan-Du, Gao-Mei & Gi-Gu Wetland

侯錦雄(Jing-Shoung Hou) ； 郭彰仁(Chang-Jen Kuo)

《觀光研究學報》 9卷1期 (2003/06) Pp. 1-18

https://doi.org/10.6267/JTLS.2003.9(1)1

摘要

由於環境保護意識的興起，加上國人休閒時間的增多，濕地生態地區之環境保育與賞鳥休閒活動的興起。生態旅遊的活動漸受到政府及相關團體的注意，因此濕地管理除了在保育的課題之外，相對地對於如何管理遊憩行為，亦是重要的課題。了解遊客之動機與遊客特性才能更有效的管理遊客，因此本研究探討了台灣地區濕地之旅遊現況與遊客特性，同時針對不同類型之濕地旅遊地區比較其遊客在遊憩動機上之差異，選定高美、七股、關渡為本研究之研究基地，經由因素分析將遊客之遊憩動機分為四種類型分別命名為「追求社交知識效益」、「追求自我與冒險」、「追求自然體驗」、「隨遇而安」，研究結果發現不同濕地之遊客在「追求社交知識效益」、「追求自然體驗」、「隨遇而安」三個因素構面上有顯著差異。顯示遊客之遊憩動機因遊憩地點不同而有所差異，建議透過ROS理論針對不同環境加以區隔，建構不同之經營管理模式，同時應思考如何適度結合自然保育與觀光需求，並解決彼此間的衝突。

關鍵字

自然旅遊 ； 永續發展 ； 濕地管理 ； 遊憩機會序列

並列摘要

Natural tourism has become precious for the arising of environmentalism and the increasing of leisure time. Not only for the conservation issue, tourists' behavior management is also important in managing wetland. Without understanding tourists' motives and characteristic, we could not manage tourists effectively. This study explored the phenomenon of wetland tourism in Taiwan and compared the difference of tourists' leisure motives between different wetlands. We chose three sites for this study they were Guan-Du, Gao-Mei, and Ghi-Gu. A factor analysis of tourists' motivation extracted four factors - pursuing sociality and information, pursuing selthood and adventure, pursuing experience of nature, and easygoing. There are significantly different in three factors of different wetland tourists' recreation motives, which are pursuing sociality and information, pursuing experience of nature, and easygoing. The result shows that tourists' recreational motives will be different in different wetland. We suggest splitting different environment by ROS theory and construct different management models. At the same time, we should think how to combine and solve the conflict between nature conservation and tourism demand.

並列關鍵字

Natural tourism ； Sustainable Development Wetland Management ； Recreation Opportunity Spectrum

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