生態旅遊地永續發展評估之研究－以阿里山達邦部落為例

A Study on Sustainable Development Evaluation Indictors in Alishan's Dabang Ecotourism Destination

劉瓊如(Chyong-Ru Liu)

《觀光研究學報》 13卷3期 (2007/09) Pp. 235-264

https://doi.org/10.6267/JTLS.2007.13(3)3

摘要

本研究基於居民、遊客、政府部門與旅遊業者等四種權益關係人的觀點，評估山岳型生態旅遊地之永續發展現況，選取阿里山達邦部落為實證地區，運用德爾菲法探訪23位專家學家之意見，經兩階段問卷調查後建構山岳型生態旅遊地永續發展之評估指標，共計81項（22項遊客層面、17項居民層面、22項政府部門層面、20項生態旅遊業者層面）。其次，運用層級分析法(AHP)求取指標權重，經分析結果顯示：山岳型生態旅遊地之永續發展評估的重要層面依次為居民(0.334)、政府部門(0.293)、遊客(0.201)及生態旅遊業者(0.172)。最後，評估出達邦部落的生態旅遊發展現況屬於「潛在永續發展」程度，本研究所建立之永續發展評估模式可運用於其他山岳型生態旅遊地，並提供生態旅遊地推動永續發展之參考。

關鍵字

生態旅遊 ； 評估準則 ； 永續發展

並列摘要

The purpose of this study was to develop indictors to measure the development of ecotourism in mountainous areas within a sustainable development framework based on the perspective of the four major types of stakeholders-local residents, tourists, government agencies, and ecotourism owners. An ecotourism site populated by indigenous people in Taiwan was selected to serve as an example and the Delphi technique was employed to identify evaluation indictors of this tourist destination. A panel of 23 tourism experts provided input into the development of indicators. After two rounds of tests, a consensus was reached on the following set of 81 indictors: tourists (22), local residents (17), governmental agencies (22), and ecotourism owners (20). The Analytic Hierarchy Process (AHP) was employed to calculate the relative weight of each criterion. The experts placed the greatest importance on local residents (0.334), then on governmental agencies (0.293), tourists (0.201), and ecotourism owners (0.172) in order. Based on these evaluation criteria, the status of ecotourism in Dabang Village was found to have potentially sustainability. Furthermore, the identified evaluation variables can be applied to other destinations. The study can be a valuable tool for sustainable destination management.

並列關鍵字

ecotourism ； evaluation indictors ； sustainable development

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