政黨認同與政黨形象：面訪與焦點團體訪談的結合

Party Identification and Party Image: A Combination of Face-to-Face Interview and Focus Group Interview

游清鑫(Ching-Hsin Yu)

《選舉研究》 9卷2期 (2002/11) Pp. 85-115

https://doi.org/10.6612/tjes.2002.09.02.85-115

摘要

台灣的政黨體系在2000年總統選舉之後經歷重大的變化，在此變化的過程當中，民衆與政黨之間的連結關係也跟著改變。本文透過面對面訪問的調查資料，以及焦點團體訪談資料，探索在此一時期政黨認同的社會基礎，以及民衆心目中的政黨形象。本研究發現民進黨在赢得總統選舉後已經成爲民衆認同比例最高的政黨，而且民進黨、國民黨與親民黨三個主要政黨的社會基礎也有所不同。其次，民衆心目中的政黨形象呈現多樣化，包含對政黨過去、現在與未來的正負面評價與期待，並且因爲民衆的政黨支持屬性不同而有所不同。最後，本研究也指出面訪資料與焦點團體訪談可以相互配合運用，將有助於重要概念的瞭解，是一項可以採行的研究策略。

關鍵字

政黨認同 ； 政黨形象 ； 面對面訪問 ； 焦點團體訪談

並列摘要

Taiwan's party system has experienced dramatic change since the 2000 presidential election. The linkage between the electorate and political parties has also been reshuffled. Based on face-to-face interview data and focus group interview data, this article intends to explore voter's party identification and party image after the 2000 election. These data indicate that plural majority of the electorate have identified themselves with the Democratic Progressive Party. There are also different social bases among the three major parties. Secondly, the contents of party image among the electorate are multifaceted. They include both positive and negative attitudes toward the parties' past performance and future expectation. Furthermore, the electorates' party image is affected by their own partisanship. Lastly, this article confirms the utilities of combining face- to-face interview and focus group interview in the study of crucial concepts in political science.

並列關鍵字

Party identification ； Party image ； Face-to-face interview ； Focus group interview

參考文獻

盛杏湲 Sheng, Shing-Yuan(2001)。新政局的開端：2001年選舉研究研討會。臺北:國立政治大學選舉研究中心。

陳陸輝 Chen, Lu-Huei(2000)。台灣選民政黨認同的持續與變遷 Change and Continuity of Party Identification among the Electorate in Taiwan。選舉研究 Journal of Electoral Studies。7(2)

(1993).Classics in Voting Behavior.Washington, D. C.:Congressional Quarterly Press.

Allsop, D., Weisberg, H. F.(1988).Measuring Change in Party Identification in an Election Campaign.American Journal of Political Science.32(2)

Berg, B. L.(1998).Qualitative research methods for the social sciences.Boston, MA:Allyn ＆ Bacon.