Profile of Hawai'i Consumers of Organic Cotton Products

夏威夷居民對有機棉產品消費行為之調查

林淑華(S.H. Lin)

《華岡紡織期刊》 15卷2期 (2008/06) Pp. 81-93

https://doi.org/10.29984/JHGT.200806.0001

摘要

本研究之目的主要為針對目前夏威夷居民對有機棉產品消費行為之調查。在各種不同商業場合攔截了246位夏威夷消費者，以面對面的採訪方式蒐集資料，調查員用訪問方式將結果填寫在記錄問卷，以自編而成的「對有機棉產品購買行為之調查問卷」共19題為調查訪問工具。資料統計分析方法包含描述性統計分析、chi-square、交叉分析等。經由SAS統計分析，我們可了解對夏威夷居民對有機棉產品消費行為之調查用品的看法，雖然數據只屬一個趨勢不能代表全部人的看法，但已足了解若要在美國國內經營有機棉產品，其產品市場動向和產品研發應其備哪些條件。

關鍵字

有機棉花產品 ； 消費者行為 ； 有機消費市場調查

並列摘要

This research was designed to identify attitudes, behaviors, motivations, and consumption patterns of consumers who purchase organic cotton products. Data were collected from face to face structured interview from an intercept sample of 246 Hawaii consumers. Data were analyzed with descriptive statistics and Chi-square tests to provide additional infom1ation about the association of variables. Significant associations were found between gender and willingness to pay more for organic cotton, ar1d between organic food consumption and willingness to pay more for organic cotton products. A profile of characteristics of organic cotton consumers was developed. The results may assist organic product marketers.

並列關鍵字

organic cotton ； consumer behavior ； market researc