Two organizational modes or practices are said to be complements (substitutes) if the implementation of one practice increases (decreases) the marginal return of using the other practice. In this study, we test for the implication of complementarities and substitutabilities among various marketing arrangements used by U.S. farmers by examining the correlation among marketing arrangements (practices) conditional on farm/farmer observed and unobserved heterogeneities. The Probit model with unobserved heterogeneity is estimated using the simulated maximum likelihood method (SMLE). In our results, we found substitutabilities among different marketing arrangements. The results are robust across different commodities and across different econometric specifications.