Because of the development of information technology, communication interfaces between customers and financial firms become more and more diversified. The communication characteristics and functions of each communication interface should be different. To comply with different relationship phases, cooperate needs to strengthen different interface functions and develop a well-performed interactive system. In this research, we conduct in-depth interviews and field survey, and classify interface functions into three dimensions, transaction-promoting, customer service and brand-building. Through multivariate linear regression analysis, we discover that the relationships among interface functions and future intentions varied in different relationship phases.
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