Ethnocentrism Orientation and Choice Decisions of Malaysian Consumers: The Effects of Socio-Cultural and Demographic Factors

Abdul Razak Kamaruddin ； Safiek Mokhlis ； Md Nor Othman

《Asia Pacific Management Review》 7卷4期 (2002/12) Pp. 555-573

並列摘要

This article examines the socio-cultural and demographic antecedents of consumers' ethnocentricity and the influence of ethnocentric emotion on domestic products vis-à-vis imported ones. The results reveal that socio-cultural and demographic factors, particularly the openness to new culture, conservatism and fatalism are significantly related to ethnocentric tendencies of the Malaysian consumers. High ethnocentric consumers would prefer domestic products on several product types such as sneakers, fruits and cars. These findings would have significant implications for international marketers with useful understanding of consumers' reasons for buying domestic versus imported goods particularly in developing countries.

並列關鍵字

Ethnocentrism ； Choice Decisions ； Socio-Cultural ； Demographics ； Malaysia

參考文獻

Abdul, R. K.(1999).Ethnosentrisme pengguna: Sejauh mana kepentingannya terhadap ekonomi? Consumer ethnocentrism: Its significance on economy.Dewan Ekonomi.

Andaleeb, S.(1995).Country-of-origin effects: A country-category effect hypothesis.Journal of International Consumer Marketing.7(3)

Barnabas, A., Elimimian, J. U.(1999).Attitudes of developing countries toward 'country-of-origin' products in the era of multiple brands.Journal of International Consumer Marketing.11(4)

Belk, R. W.(1985).Materialism: Trait Aspects of Living in the Material World.Journal of Consumer Research.12(3)

Bilkey, W., Nes, J. E.(1982).Country-of-origin effects on product evaluations.Journal of International Business Studies.13(Spring/ Summer)