我國公共運輸行動服務(MaaS)未來發展應用與策略規劃

公共運輸行動服務(MaaS)可視為運輸領域的一種『創新行動服務模式』，MaaS主要是希望建構一個無縫、及戶的多元運具整合系統，以提升公共運輸的使用率、減少私人運具的持有以達節能減碳與減少道路壅塞。MaaS彈性應用模式可結合資通訊科技與個人化載具，提供使用者可以更方便的連結公共運輸服務又能產生降低運輸成本之誘因，滿足不同使用者需求。在我國資通訊基礎建設普及與公共運輸基礎建設與開放資料透通之優勢上，已具備發展MaaS行動服務應用的條件。本研究將進行國內導入公共運輸MaaS行動服務之可行性分析，透過蒐集分析各先進國發展策略、探討國內使用者需求特性，研擬MaaS行動服務之適用服務模式、應用範疇、適用場域以及推動策略等，以為國內後續推動之依據。

關鍵字

公共運輸行動服務(MaaS) ；公共運輸；多元運具整合

並列摘要

MaaS (Mobility as a Service) is considered an innovative mobile service in transportation. MaaS aims to devise a seamless and door-to-door system that integrates multiple modes of transportation. From this standpoint, we can say that MaaS reduces the carbon emission as well as traffic congestion by increasing the utilization rate of public transportation and reducing the private vehicle ownership. To meet users' demand for mobility, it further develops users' willingness to choose convenient and economical travel service. Taiwan has the potential to develop MaaS, not only for our adequate infrastructures in both ICT and public transportation, but also for our accessibility to comprehensive data. Hence, this proposal aims to evaluate the feasibility of MaaS in public transportation. By collecting and analyzing strategic direction from developed countries, this study will explore the demand characteristics of users, and specify a service model of MaaS - including its scope of application and the promoting strategies - for our future reference.