臺灣不同路跑賽事舉辦地點之經濟影響

Economic Impact of Different Host Destinations for Running the Marathon Events in Taiwan

劉照金(Chao-Chin Liu) ； 曾慶裕(Ching-Yu Tseng) ； 李彩雲(Tsai-Yun Lee) ； 董燊(Shen Tung)

《大專體育學刊》 18卷3期 (2016/09) Pp. 163-177

https://doi.org/10.5297/ser.1803.002

摘要

本研究目的為比較臺灣不同路跑賽事舉辦地點外地參與者消費對主辦地區經濟投入值及經濟之影響。本研究綜合路跑賽事之經濟影響相關文獻，編製「臺灣地區路跑活動經濟影響之調查問卷」為工具，選擇臺灣地區2014花蓮太魯閣馬拉松、2014臺北國際馬拉松、2015金門馬拉松三項路跑賽事之外地參與者為對象，採合目標取樣方法共回收有效問卷686份，所得資料以依據行政院主計處公布之2011年「臺灣地區52部門產業關聯表」投入產出乘數進行資料分析，獲得結果如下：一、三項路跑賽事外地參與者停留天（夜）數與日消費值均有顯著差異，而且金門馬拉松及花蓮太魯閣馬拉松停留天（夜）數與消費值均顯著高於臺北國際馬拉松，金門馬拉松停留天（夜）數與消費值亦大多顯著高於花蓮太魯閣馬拉松。二、三種不同類型主辦地點馬拉松外地參與者消費所帶動各產業部門之總產出、增加當地民眾所得及創造就業機會有顯著差異，顯示金門馬拉松及花蓮馬拉松賽經濟影響明顯高於臺北國際馬拉松。本研究結論：不同路跑賽事外地參與者消費投入值與經濟影響有顯著差異，而且外島與東部高於臺北都會地區，外島亦高於花蓮。其次，路跑賽事外地參與者消費額高於一般國民旅遊與單項運動之消費額，對當地帶動各產業部門之總產出、增加當地民眾所得及創造就業機會之經濟正面影響高於國內單項運動賽會，顯見舉辦馬拉松賽事確實有助當地經濟之投入值，對當地經濟有正面影響，尤其路跑賽事在離島與東部地區可作為調節觀光季節性不均之運動活動。

關鍵字

馬拉松賽事 ； 投入─產出模型 ； 乘數

並列摘要

The purpose of this study was to investigate the economic input and impact of the different host destinations from the spending of non-resident participants during the marathon events in Taiwan. With a combination of the previous literature on the economic impact of running events, the ＂Questionnaire on the Economic Impact of Running Events in Taiwan＂ was prepared. Participants for this study were selected from non-resident participants of three running events in Taiwan, such as the 2014 Taroko Gorge Marathon in Hualien, the 2014 Taipei International Marathon and the 2015 Kinmen Marathon. This study used purposive sampling to gather 686 valid questionnaires. An input-output multiplier table that was generated by Directorate-General of Budget, Accounting and Statistics, Executive Yuan (DGBAS) was used to analyze the data. The results were as follows: First, significant differences were found in the number of days (nights) that non-resident participants staying at the host destination and their daily spend, and the number of days (nights) spent at different hosting destinations. The expenditure for Kinmen and Hualien events were significantly higher compared to the Taipei marathon. Moreover the number of days (nights) spent and expenditure for Kinmen marathon was significantly higher compared to the Hualien marathon. Second, the total output for different industrial sectors, increased local income and job opportunities driven by the expenditure of non-resident participants among three marathons were also showed significant differences. The economic impact of marathons hosted by Kinmen and Hualien were significantly higher than marathon organized by Taipei. This study concludes that there are significant differences in the economic input and impact of non-resident marathon participants in three marathon host destinations, with the outlying islands and eastern Taiwan showing a significantly stronger effect. In addition, the spending of non-resident participants for the running events was higher than the spending for general domestic tourism and individual sports. The total output for different industry sectors, increased local income and new job opportunities driven by marathon events were also higher compared to the individual sport competitions in Taiwan. This indicates that marathons help to create the value, and produce a positive impact on local economy. In particular, organizing of marathon events in the offshore island and eastern Taiwan can be used as sport tourism activities to counteract seasonality in the tourism industry.

並列關鍵字

marathon events ； input-output model ； multiplier

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