臺灣北部區域網路購物者之旅次發生分析

Trip Generation Analysis for Internet Shoppers in Northern Taiwan Region

林楨家(Jen-Jia Lin) ； 李凱琳(Kai-Lin Li)

《建築與規劃學報》 8卷2期 (2007/09) Pp. 79-88

https://doi.org/10.30054/JAP.200709.0001

摘要

本研究目的在以台灣北部區域為範圍，實證分析網路購物者的旅次發生特性。研究使用500個網路購物者為樣本，經由問卷調查取得旅運需求資料，應用線性迴歸與負二項迴歸分別檢驗影響個人總旅行公里數與旅次發生數的因素，發現網路購物行為對網路購物者會影響購物旅次發生數、增加其它旅次發生數以及增加購物與其它目的之總旅行公里數，並且這些影響會因是否位於都市化地區而有差異。根據實證關係，本文進一步討論可能的都市發展與電子商務推動策略，以達到減少旅次發生數與總旅行公里數的目的。

關鍵字

網路購物 ； 旅次發生數 ； 總旅行公里數 ； 負二項迴歸 ； 線性迴歸

並列摘要

The purpose of this research is empirically analyzing internet shopping impacts on internet shopper's trip generation in Northern Taiwan Region. Five hundreds internet shoppers were used as sample and investigated by questionnaire survey. This study employed linear regression, and negative binomial regression, to examine travel kilometers, and personal trips, respectively. The empirical evidences present that internet shopping affects shopping trip generation, increases non-shopping trips and increases total travel kilometers. The above impacts are significantly different between urban and rural areas. Based on the empirical findings, this paper draws up recommendations on the strategies of urban development and e-commerce for reducing trip generation and travel distance.

並列關鍵字

internet shopping ； trip generation ； total travel kilometers ； negative binomial regression ； linear regression

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