The public relations of school are concerned by schools, community, parents, students and other stakeholders. It is schools' mission to promote the effectiveness of schools and to achieve the objectives of schools by managing schools' public relations. This article has five parts with literature research. It would understand the meaning of schools' public relations, principles and process of managing schools' public relations, and three dimensions' practice of managing schools' public relations. Finally, it would offer conclusions and suggestions of the study to schools' administrators and faculties for reference.
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