企業導入行動商務之實施策略、應用類型與經營績效之關係

Relationship of Implementation Strategies and Application Types of Mobile Commerce to Corporate Performance

郭英峰(Ying-Feng Kuo) ； 陳邦誠(Pang-Cheng Chen)

《資訊管理學報》 14卷4期 (2007/10) Pp. 185-210

https://doi.org/10.6382/JIM.200710.0008

摘要

隨著全球無線通訊與手機市場的蓬勃發展，使得結合無線通訊與網際網路的行動商務，成為眾所矚目之焦點，因此行動商務的建構及發展，將成為未來企業的競爭優勢。企業採取不同的競爭策略，就會擁有不同策略優勢，也會有不同的組織績效。因此企業在導入行動商務的應用系統時，除了需投入相當的資金及人力外，對於環境因素的評估亦要準確，且對企業內部實施行動商務之整體作業更要審慎考量，以準確掌握契機及擬訂適當策略，期在有了正確及適當的實施策略後，能獲致良好的實施績效。因此本研究調查我國已導入行動商務之企業其各部門之主管對於實施策略、應用類型、與經營績效之看法，並據此深入剖析此三個變項之關係。研究分析結果顯示，行動商務之實施策略為「內部溝通與協調」、「教育訓練」、及「系統整合與廣泛應用」；其應用類型則為「顧客面之應用」與「合作企業之應用」。本研究亦發現行動商務之「實施策略」與「應用類型」具正向顯著之相關性，而企業行動化的實施策略及應用均對企業經營績效皆具正向顯著之影響效果。

關鍵字

行動商務 ； 實施策略 ； 應用類型 ； 企業經營績效

並列摘要

Along with the rapid development of wireless communication and mobile phone market, the mobile commerce (m-commerce), which combines the wireless communication and Internet, is now the one that everybody focused. The construct and development of m-commerce will be the advanced competitive strength in enterprise. The enterprises adopt different competitive strategies will not only own the different strategic advantage but also obtain different organizational performance. To obtain the good implementation performance, the enterprise has to invest the considerable capital and manpower, evaluate the environmental factors, and formulate the accurate and adequate implementation strategies when it inducing the m-commerce application systems. The relationship between the implementation strategies and application types of m-commerce to corporate performance of enterprises which have already adopted m-commerce in Taiwan will be studied thoroughly. The analytical results show that the implementation strategies of m-commerce are internal communication and coordination, training, and system integration and application widely. The application types of m-commerce are applications to customers and applications to business. This research also finds that there is a significant positive relation between implementation strategies and application types of m-commerce. Implementation strategies and application types of m-commerce have significant positive effects on increasing corporate performance.

並列關鍵字

Mobile commerce ； Implementation strategies ； Application types ； Corporate performance

參考文獻

湯宗泰、劉文良、湯宗益(2006)。行動商務創新採用與企業經營績效之相關研究。電子商務學報。8(1)，1-24。

湯宗泰(2004)。行動商務導入與企業價值之研究。台灣管理學刊。4(2)，251-268。

楊銘賢、陳慧玲(2001)。企業應用電子商務之導入因素、實施策略與績效關係之研究。資訊管理學報。8(2)，23-44。

Forrester Research

Mobile Electronic Commerce: The New Economy on the Move