資訊科技採納對新產品開發成功之影響

The Examination of Information Technology Adoption on New Product Development Success

陳家祥(Ja-Shen Chen) ； 鄒鴻泰(Hung-Tai Tsou)

《資訊管理學報》 15卷1期 (2008/01) Pp. 1-28

https://doi.org/10.6382/JIM.200801.0001

摘要

近年來企業經營理念不斷革新，資訊科技與網際網路應用充分扮演致能者角色也是企業重要策略性議題之一。資訊科技採納是否得宜，常被提出是左右企業績效與發展之關鍵因素，而在企業價值產出環節中，新產品開發能力與成果在激烈競爭之商業環境中更形重要。因此，了解如何採納資訊科技與其對新產品開發成功之影響是相當重要的課題。本研究主軸在探討資訊科技採納與新產品開發成功之關聯以及檢視資訊科技採納前置因素之相關議題研究。透過廣泛的文獻搜集與整理，概念形成與模式建立，並設定議題研究包含：「資訊科技採納」對「新產品開發成功」之影響；前置因素：「科技接受」、「高階主管支持」與「組織學習」對「資訊科技採納」之影響；以及「資訊科技採納」是否銜具中介效果之探討。研究對象以持續進行新產品開發活動且知識密集的高科技產業為主，採取專家訪談與問卷調查方式進行資料收集，並經由結構方程模式(SEM)方法分析。研究結果發現，企業資訊科技採納對新產品開發成功有所助益，科技接受與組織學習對資訊科技採納亦有正面影響，同時，資訊科技採納對於科技接受、組織學習與新產品開發成功之間則具有中介效果。最後，依據驗證分析結果提出管理意涵與未來研究建議。

關鍵字

資訊科技採納 ； 新產品開發 ； 科技接受 ； 高階主管支持 ； 組織學習

並列摘要

The importance of adopting Information Technology (IT) on current business practices has long drawn attention by practitioners and academicians. New Product Development (NPD) has been frequently named as a critical element for better business performance. This study aims to investigate the causal effect of IT adoption on NPD success and the mediating effect of IT adoption on the impacts of IT adoption antecedents on NPD success. We reviewed literature on NPD, IT adoption, the antecedents of IT adoption, and depicted a research framework along with hypotheses of the relations among variables. We then conducted an empirical survey and analyzed it using the structural equation modeling (SEM) technique. The analysis results showed that IT adoption has positive effects on NPD success. In addition, IT adoption mediates the association between the antecedents of IT adoption and NPD success. Research findings suggest that business adopting IT in NPD could raise success rates and improve performance. We also provided managerial implementations as well as future research directions in the text.

並列關鍵字

Information technology adoption ； new product development ； technology acceptance ； top management support ； organizational learning

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