As the global economy evolves, local logistics service providers face the challenge of a shrinking local market and therefore need to develop strategies to countervail the situation. This case is on how Hsin Chu Trans, established in 1938 and well-known for its IT infrastructure, transformed into a 3rd-party logistics service provider of integrated logistics services. The goal of HCT was to ally with partners to build an alliance which is capable of providing streamlined integrated logistics services. Through this case, it is hoped that students can gain understanding on the issues of challenges occurring in the logistics industry, strategic alliance, and supply chain management.
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