Flow experiences are represented by enjoyable feelings, concentration, immersion, and intensive involvement. Situations which challenges and skills are perceived to be roughly equivalent are thought to facilitate the emergence of flow. From the perspective of research validity, we reviewed the ambiguities and constraints of flow theory in its operationalization, interpretation, measurement, and indicator. Further we pointed out the challenges of research validity when studying the online flow experiences. The success of this article should extend the scope of flow theory applications, enhancing the coherence of flow theory, and increasing understanding of exploring online experience.
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