免稅店化妝品銷售員專業能力之探討

The Research of Professional Competence of Cosmetic Sales Working in Duty Free Shop

黃建文(Huang Jiann-Wen) ； 林愛倫(Lin Ai-Lun) ； 呂家美(Lu Chia-Mei)

《慈濟技術學院學報》 24期 (2015/03) Pp. 109-129

摘要

以機場免稅店化妝品銷售人員觀點來探討其應具備之能力。以質性研究，以半結構訪談方式，共訪談6機場免稅店化妝品銷售人員，透過深度訪談收集資料，將錄音內容轉成文字稿，並以內容分析法加以分析、歸納。結果結果顯示，其專業能力共歸納分「知識」與「技能」與「態度」三大部分。「知識」包含六個構面與二十九個準則，「技能」包含三個構面與一十六個準則，「態度」包含五個構面與二十八個準則。

關鍵字

質性研究 ； 免稅店 ； 化妝品 ； 專業能力

並列摘要

This study investigated the competencies that cosmetics salespersons should possess from the perspective of cosmetics salespersons working in airport duty-free shop. Based on a qualitative research approach, semi-structured interviews were conducted. A totalof 6 salespersons working in airport duty-free shop were interviewed. The recorded interview data were transcribed into text and analyzed using content analysis. The results exhibit that the competencies that cosmetics salespersons working in airport duty-free shop should possess could be divided into three main categories, including ＂knowledge＂, ＂techniques＂ and ＂attitude＂. ＂Knowledge＂ include 6 dimensions and 29 factors; ＂techniques＂ include 3 dimensions and 16 factors; and “attitude” include 5dimensions and 28 factors.

並列關鍵字

Qualitative Research ； Duty-Free Shop ； Cosmetic ； Professional Competence