To apply to host international comprehensive sports games is a major national athletics policy of Taiwan. The 2009 World Games to be held in Kaohsiung and The 2009 Deaflympic Games to be held in Tapei are important indices to Tsiwan's effort to break through diplomatic isolation. In this thesis, the reasons why Kaohsiung failed to win the right to host Universiade Games are examined and revised, and the strategy that Taiwan should apply when it bids to host Universiade Games in the futtre is put forth, with the hope of winning the right to host the 2011 Universiade Games so as to establish Taiwan's positive image in the international community and to achieve the positive meaning of marketing Taiwan.