經過了運動制度化的轉變與商業化的過程,加上媒體特定議題的包裝,促使運動員進入明星化的過程;而運動的商業化與職業化,產生許多商業活動,為協調運動組織與運動員的供需問題,產生其中介者-運動經紀人。運動員的明星化加速了運動經紀人的運作;也因為運動經紀人的形成,促成許多運動員的明星化,兩者關係可說是生命共同體,運動經紀人處理運動員場外的事務,如財務、法律糾紛、公共關係等,而運動員在場上為自己的表現努力,在兩者的配合下為雙方的自身價值不斷提升,甚至為整體運動產業增加全球化、商品化、普及化的速度。運動員在找尋運動經紀人的專業能力考量,或是運動經紀人在發掘有明星化潛力的運動員時,該有的特定模式或考量,值得更深入研究,因為運動經紀人與運動員的結合有絕對的必然性。
With sports system has been transited, commercialized that promoting athletes to becoming super stars. And sports organizations contribute to a lot of commercial activities. We need a man who makes both organizations and athletes meet sports agent. The rising of athletes pushes on sports agent system. And sports agent makes many athletes rise. Sports agents and athletes are complementary to each other. Sports agents are hired to handle everyday affairs from athletes, as financial affairs, legal issues and even public relations. Athletes show excellent performance for their own sport. In the coordination between sports agents and athletes, they help to great elevate value to each other, and even make sports industries globalization, commercialization and popularization speed up. In a particular model, athletes consider theft sports agents professional competence, or sports agents absorb the talents of athletes. This model is worth researching. The combination of athletes and sports agents, this is necessary for the future of sports industry.
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