銀髮族參與運動中心之動機與服務品質之探討

The Study on the Effects of Service Quality in Sports Center on the Motivation of Senior Citizens Going to Sports Center

王可雯(Ko-Wen Wang) ； 陳鴻雁(Hung-Yan Chen)

《輔仁大學體育學刊》 11期 (2012/05) Pp. 198-213

https://doi.org/10.29697/JPE.201205.0014

摘要

本研究目的在探討銀髮族參與運動中心之動機與運動中心之服務品質，研究方法則是透過文獻分析法來做進一步之探究，研究發現，經過多年的推廣與營運，服務品質不但是運動中心成功提升營運績效的關鍵因素，更是提升銀髮族參與休閒運動動機之因素之一，因現今具有空閒時間和能自由運用金錢之銀髮族增加，而成為運動中心最具吸引力的客群。本研究結論為：運動中心之業者要成功永續經營，除需透過人才的培訓、專業知識的補強以及改善運動環境和設備提升其服務之品質，要開創更多元與不同類型之運動課程、加強社區凝聚意識以及重視對銀髮族的照護與關懷，以增進銀髮族參與休閒運動之動機，進而透過休閒運動豐富其晚年之生活，並擁有無疾病之健康身體。

關鍵字

銀髮族 ； 參與動機 ； 服務品質

並列摘要

The purpose of this study was to discuss how service quality in sport centers had effects on the motivation of senior citizens going to sports centers. Documentary analysis was adopted as the research method in this study. The results showed, the quality of services was not only the key factor for improving the operational achievement but also one of the reasons for senior citizens going to sports centers. The number of senior citizens with free time and extra money increased who became the most attractive group for sports centers. The study concluded, in order to operate sustainably, the practitioners of sports centers required improving the exercise environment and equipment as well as the quality of services through talent trainings and professional knowledge enhancement. Meanwhile, diverse training and exercise programs, community condensation, and emphasis on the elder care would also improve the motivation of senior citizens participating in leisure sports and further enrich their life of sunset by building health y and disease-free bodies.

並列關鍵字

senior Citizens ； motivation ； service quality

參考文獻

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