The purpose of this study is to explore the relationship between the web-based self-service and consumer's repeat purchase intention. These technologies are increasingly changing the way customers interact with firms to create service outcomes. Reviewing the academic literature, we find that past studies almost exclusively on the interpersonal dynamics of service encounters, there is much to be learned about customer interactions with web-based self-service delivery options. This study will select four self-service systems of web sites, including transaction-based and service-based, to test these technologies how to affect customer's intention to repeat purchase. The results obtained may be helpful for web sites in developing new self-service technologies.
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