從跨界借光、衝撞到在地實踐摸索的健康傳播研究旅程

From an Interdisciplinary Encounter to Indigenous Practice: A Journey to Health Communication Research

徐美苓(Mei-Ling Hsu)

《中華傳播學刊》 19期 (2011/06) Pp. 41-58

https://doi.org/10.6195/cjcr.2011.19.03

摘要

本文以作者過去15年曾投入的兩大類型健康傳播研究經驗，一為愛滋病與媒體（傳播），二為健康宣導活動設計與效益評價為例，探討問題導向的研究發想與發展的過程，藉以點出健康傳播跨領域以及理論與實務兼具的特色。作者也以研究過程中的困境與難能可貴的再學習機會，點出健康傳播研究在台灣發展的侷限、契機與提醒。

關鍵字

健康傳播 ； 問題導向 ； 理論與實務 ； 跨領域研究

並列摘要

This paper addresses the problem-oriented nature of the author's 15-year involvement in health communication research. By describing and analyzing the experiences gained from two types of research (HIV/AIDS and communication, and health campaign design and evaluation), the author discusses interdisciplinary characteristics and the need for integrating theory and practice when conducting health communication research. By highlighting the inevitable dilemmas and invaluable re-learning experiences in research processes, the paper ends with discussions of the limitations, opportunities, and ethical reminders for people interested in conducting research in the field of health communication.

並列關鍵字

health communication ； problem orientation ； theory and practice ； interdisciplinary research

參考文獻

徐美苓、熊培伶、賴若函、吳姿嫺、施馨堯(2011)。是減害還是加害？愛滋新聞論述中的毒癮者框架。台灣社會研究季刊。81，79-128。

徐美苓、吳翠松、林文琪(2003)。愛滋陰影下的情慾規範：新聞論述中的他／她者建構。台灣社會研究季刊。50，81-143。

徐美苓、陳瑞芸、張皓傑、賴奕帆、林佳韻(2006)。愛滋新聞閱讀與對感染者與病患的態度：以針對年輕族群的訊息設計實驗為例。新聞學研究。87，1-49。

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Hsu, M.(2003).Establishing an evaluative scheme for HIV/AIDS campaigns in Taiwan: Bridging the gap between public health authority and social scientific research.International Workshop of Social Science and AIDS in South-East Asia: Inventory of Research Projects, Priorities and Prospects for the Future.(International Workshop of Social Science and AIDS in South-East Asia: Inventory of Research Projects, Priorities and Prospects for the Future).: