新聞紙面のビジュアル要素のテクスト分析─第１面の「伝達様式（モード）」と構成要素の布置から─

近年有關媒體研究或批判性語言學的研究當中，媒體的視覺性之相關研究有逐年增加趨勢。然而報紙上加入版面擺放或插圖、相片等視覺元素，已有100年以上之歷史。如此長期利用視覺元素之方法，與報紙版面之構成排列形成不可或缺之關係。本論文選擇日本《讀賣新聞》、《朝日新聞》、《每日新聞》全國性三大報紙之第一版面為研究標的。有關報導篇幅之位置、字體大小、設計、視覺元素、以哈里第（1991/1998）所下的「言論傳達模式」定義為依據、進行考察。結果顯示：報紙版面構造可分為第1類「該發行公司專用」、第2類「報導文章」、第3類「廣告」等三大頃。此與其他國家一樣，是由上下左右等符號支撐，決定文本中主要元素「標題、簡介、本文」以及照片等次要元素之位置、排列、價值。依此傳達出與報導目的相符合之內容。於是；可得知新聞報導版面之歷史悠久與否，源自於各類符號所支撐之體制性本文所致。而此亦由讀者對該報紙信支持度可以見真章。

關鍵字

報紙；第l版面；視覺元素；傳達模式；符號

並列摘要

Some comments about visual of the media are increasing at present in media and critical studies. But there is a history beyond 100 years for use of a visual element on a newspaper. Use of a visual element is the way with which an extended period doesn't change. There is a relation with the space composition for which need is indispensable for a newspaper for a visual element.So the front pages of ”Yomiuri” ”Asahi” ”Mainichi” as the Japanese three big national newspapers are made material by this paper. And it is considered with the ”communication mode” by the statement Halliday (1991/1998) defines as a clue. As a result, the space construction of the newspaper has a main part of three, 1st kinds ”company business”, second kinds ”body” and third kinds ”advertisement”. Those are supported by the symbol-like feature of the left, right, up or down common to the world. Its symbol-like feature has decided the value of the main factor of text ”line, lead, body” and the associate element. Such ”communication mode” is making the condition of the reliability of the newspaper. The length of the history of newspaper space arrangement is supported by the strong various symbol-like features with its meaning. Text on a newspaper is asking a reader for a valued judgment of the reliability.