芳香療法在消費者認知與需求探討

現代人過著物資豐富，而多到產生浪費現象，但是心靈卻空虛，在日常生活中常可聽到「我心情不好！」或「我不快樂！」；現代人承受太多壓力，健康出了問題！相對發展紓壓產業日見發達。本研究將以消費者為對象，對芳香療法的認知與需求關係等議題探討並提出芳香療法在國內產、官、學界發展方向，促進經濟全民化理想目標邁進。本研究方法分三個階段：第一階段是問卷設計，第二階段是預試問卷調查與問卷分析、評估，第三階段是正式問卷調查與調查結果分析。針對消費者便利性發放一千份問卷調查，以量化統計系統SPSS軟體應進行信度分析、效度分析、項目分析、因素分析，變異數分析(one way ANONA)、積差相關分析。研究結果發現，不同背景消費者對芳香療法認知與需求有顯著差異，呈正相關，兩層面在需求層面平均數均高於3.5接近「同意」程度。其中性別在認知層面有顯著差異，女高於男，需求層面一致；婚姻狀況認知有顯著差異，在需求層面單親高於己婚者。

關鍵字

芳香療法；消費者；認知；需求

並列摘要

Modern people are rich in materials but empty in mind. ”I' m in bad mood.” or ”I' m not happy.” can often be heard in everyday lives. Modem people also endure so much pressure that there is something wrong in health. Accordingly, relaxing products are developing day after day. This study focuses on consumers' cognition and needs about aromatherapy and has made up some ways for related industries, officials and academic fields to develop it in order to reach the ideal goal of economy for all people. There were three steps in this study: the first one was to design the questionnaire; the second one was to assume the survey and to analyze and evaluate the questionnaire copies; the third was actual questionnaire survey and analyze the result. Focusing on the convenience about the consumers, we sent out one thousand questionnaire copies and used the SPSS software of quantity statistic system to do the reliability, effectiveness, items, factors, one way ANOVA and Pearson collection analyses. The study results are: the cognition and needs about aromatherapy among consumers with different background are evident different but positive related while the average of their needs is over 3.5, near ”agreement”. And in the gender group, their cognition is evident different: the female know better than the male; but their needs are the same. There are also evident differences about cognition because of marriage status while the single parent needs more than the married one.