美容產品製造商台鹽實業公司財務績效指標與總體經濟因素之關係探討－以Probit模型為例

The Probit Model into the Financial Performance Indicator of TAIYEN Salt Industry or Business Limited Company of Manufacture Cosmetics

蕭雅美(Ya-Mei Hsaio) ； 郭美貝(Mei-Pei Kuo) ； 蕭靜雅(Ching-Ya Hsaio)

《美容科技學刊》 8卷2期 (2011/06) Pp. 47-68

https://doi.org/10.30001/JIES.201106.0003

摘要

國人對「美」的意識逐漸提升，因此開始重視美容產品的品牌、產品品質與產品成份。美容產品的分類與製造隨著消費者的需求亦研發出各式各樣的產品。然而經濟環境與國民所得等因素可能影響製造廠商的財務績效。因此本研究籍由經濟計量模型Probit Model探討我國美容產品製造商－台鹽實業股份有限公司之財務績效指標與總體經濟因素例如：景氣對策信號分數、失業率、消費者物價指數、痛苦指數、實質GDP成長率等之關係。冀望可以實證分析之結果對美容產品業者提出相關管理策略之建議，並對後續學者提出在相關研究的建議。

並列摘要

Compatriot's consciousness to personal beautify is improved gradually, so begin to pay attention to the brand, products quality and products composition of the cosmetics. Also research and develop the products of all kinds with consumers' demand in classification and manufacture of the cosmetics. But factors such as economic environment and national income, etc. It may influence manufacturers' financial performance. So this research Probit Model into the financial performance indicator of TAIYEN salt industry or business Limited Company of manufacture cosmetics. Our country with passing overally with the econometric Probit Model Help factor for example: Relation in people's resulting rate of increase, index numbers of industrial production, prosperous countermeasure signal, prosperous indicator, etc.. Hope can result that real example analyze put forward relevant suggestion to manage tactics to cosmetics industry person, and propose the subsequent scholar on the suggestion of relevant research.

並列關鍵字

Probit Model ； Hair-dressing products ； Financial performance ； Overall economy

參考文獻

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