近年來,網際網路的普遍及快速的發展下,網路上的服務應用並日新月異地迅速發展起來,產生了具有豐富性、多元性及多樣性的部落格(blog),並成為人們生活的一部份,也佔據著現今人們大部分上網的時間進而成為溝通管道的主流,讓人們藉由在部落格中發表文章、意見以抒發心情甚至是跨國際間不分年齡的文化交流。從各大入口網站、新聞網站的業者所投入的部落格程度來看,部落格的確是目前極具發展前景的網路新興媒體。根據創市際市場研究公司的部落格使用行為調查顯示,國內約有七成以上的網友具有部落格。然而,究竟影響學生使用者部落格平台的選擇因素為何?這些因素的重要性排序又是為何?本文旨在以層級分析法(Analytic Hierarchy Process;簡稱AHP)來研究T校學生部落客選擇部落格平台時的考量,此研究結果可作為部落客評估平台及相關平台業者經營時之參考。
Blogs have become one of the major new media horizons. According to the research survey of InsightXplorer Ltd, in our country, more than 70% of web users now have their own blog. What factors influence bloggers to choose a particular blog site, and what reasons do they cite when making their choice, in order of priority? This study develops a Multiple-Criteria-Decision-Making (MCDM) model and applies Analytic Hierarchy Process (AHP) to advance our understanding of the processes involved in blog site selection from the perspectives of student-blogger. The results provide insight for those who are concerned with this topic.