全球化環境下發展一個新的OEM B2B商業模式

Developing a New OEM B2B Business Model in Globalization Context

楊于介(Yu-Jie Yang) ； 林佩璇(Pei-Syuan Lin) ； 劉鈞憲(Chun-Hsien Liu)

《明新學報》 37卷2期 (2011/08) Pp. 185-198

https://doi.org/10.29688/MHJ.201108.0014

摘要

本研究是要建立一個綜合性B2B的OEM (Original Equipment Manufacturer, Business to Business)商業模式，使得OEM廠商可以利用全球化的趨勢以獲得競爭優勢。本研究透過文獻回顧，找出全球化兩大趨勢，即產品的服務化和全球環境問題，再根據此兩大趨勢和B2B (Business to Business)的特徵，創造出一個綜合的商業模式。本研究發現改善OEM廠商的困難最好的方法，是增加他們提供的服務組件和供應鏈的合作，開展各個階段的產品生命週期。在這樣做時，在同一時間低成本和差異化策略可以實現，本模式提供了一個全面性解決方案，這是OEM公司以前無法做到的，然而全球化現象太過於複雜，我們需要確定更多的典型事實，以使模式更趨完善。

關鍵字

全球化 ； OEM服務化 ； 客戶關係 ； B2B品牌 ； 商業生態系統

並列摘要

This paper is to construct an integrative OEM B2B business model to let OEM firms gain competitive advantage utilizing globalization trend. Through literature reviews, this study identifies the two most obvious globalization trends, i.e. the servitiztion of product and global environmental problem. Based on these two trends and the characteristics of B2B, this study creates an integrative new business model. This study finds that the best way to address the difficulties of OEM firms is to increase the contents of services in their products and the collaboration of supply chain in the different stages of product life cycle. In so doing, low cost and differentiation strategies can be achieved at the sane time. This study provides a total solution that OEM firms could not achieve in the past. The phenomenon of globalization is too complex that we need to collect more stylized facts to make our model more comprehensive.

並列關鍵字

Globalization ； OEM Servitization ； Customer Relationship ； B2B Brand ； Business Ecosystem

參考文獻

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