數位化時代下，華文出版場域的轉型與突變

Transformations & Mutations of the Chinese Language Publishing Field in the Digital Age

李育菁(Yu-Ching Lee)

《藝術論文集刊》 22&23期 (2014/12) Pp. 37-53

摘要

傳統出版時代下，各地區的出版場域依循著一套固定的價值鏈體系而運作，這套體系自出版產業成立以來已維持了500多年之久。如今，出版產業面臨的數位化的過度期，這波浪潮對於出版產業來說是整個產業體系，甚至是整個出版場域各環節的衝擊。數位時代下，西方延續著過去出版價值鏈的模式而運作，並形成一套完整的數位出版體系。然而，在華文地區，由於市場特性、閱讀及消費習慣等因素與西方有很大的差異性，西方的數位出版體系在華文地區已不再適用。本研究試圖藉由深度訪談來探索華文地區（中國大陸、台灣）在數位時代下，其出版場域結構體與500年來傳統及西方典型的出版場域有何差異與轉變，並聚焦於探討中國大陸數位出版場域結構的突變型－網路原創文學對於出版意義的挑戰。

關鍵字

數位出版場域 ； 華文出版 ； 出版體系轉型 ； 出版體系突變 ； 網絡文學 ； 出版意義

並列摘要

In the traditional publishing era, the publishing fields around the world all operate according to a fixed value chain system, and this system has been in operation for over 500 years since the existence of the publishing industry. Now the publishing industry is going through a transition period toward digitization. To the publishing industry, the trend of digitization has overwhelmed not only the entire industry system but the entire publishing field. In the digital age, the publishing house s in the West have carried on with their conventional mode l of value chains and established a comprehensive digital publishing system. But in Chinese-speaking regions, due to factors such as market traits, consumers' reading habits and consumption habits which are vastly different from the West, the system of digital publishing in the West is not applicable to these regions. This research attempts to examine the differences among the publishing structure in Chinese-speaking regions (specifically mainland China and Taiwan) in the digital era, the typical publishing field in the West and the traditional paper-based publishing field which has existed for hundreds of years. It also seeks to discuss the ＂mutations＂ which have characterized the structure of the Chinese digital publishing field and how this development has challenged the conventional definition of publication.

並列關鍵字

Digital Publishing Field ； Chinese Language Publishing ； Transformation of Publishing Structure ； Mutations of Publishing Structure ； Internet Literature ； Meaning of Publishing

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