運動健康中心發展趨勢分析

Trend Analysis of Health/Fitness Center

蘇士博(Shin-Po Su) ； 林樹旺(Shu-Wang Lin) ； 許揚(Yang Shu)

《生物與休閒事業研究》 5卷1期 (2007/06) Pp. 77-97

https://doi.org/10.30133/BLIR.200706.0006

摘要

運動健康中心產業未來發展的趨勢為：結合SPA型態的多元發展；推出副產品以靈活的經營方式發展相關產業；以新的行銷方式試圖更精準的鎖定族群，並從課程及設備上與不同市場區隔的消費族群作區隔；以主題式情境來凸顯氣氛與特色，創造不同體驗。本研究的趨勢分析目的在比較亞力山大健康休閒俱樂部、佳姿養身工程館、加州健身中心、金牌健康體適能俱樂部的經營模式。本研究結論認為運動健康中心產業發展面臨的瓶頸與挑戰是在：建立會員的忠誠度、提倡正確健身觀念、制定法令落實管理、建構教練證照制度。本研究最後建議消費者在選擇運動健康中心時，應參考：交通便利、個人需求、預算多少、休閒習慣、會員權益、現場氣氛、課程規劃、硬體及器材設備、加值服務。

關鍵字

健康休閒俱樂部 ； 健身中心

並列摘要

The trends of this Health/Fitness Center industry are followings: diversifying developments combining with SPA; developing relation industries by producing sub-product; focusing some specifying group more precisely by using new marketing methods, also segmenting different marketing consumer groups from courses and equipments; and, emphasizing characteristics by theme atmosphere to create different experiences. The objective of the trend analysis of this study is to compare the management styles of Alexander Health Club, Youth Camp, California Fitness and Gold Gym in Taiwan. This study concludes that the bottleneck and challenges of Health/Fitness Center Industry are to build customer loyalty, promote right fitness ideas, make and fulfill the regulations, and build tutor license system. Finally, this study suggests that while choosing health/fitness center, the customers should consider convenient transportation, personal demand, budget, leisure behavior, member privileges, atmosphere, course planning, hardware and facilities, and value-added services.

並列關鍵字

Sport/Fitness Health Club ； Health/Fitness Center