我國運動休閒產業產值及發展趨勢研究

A Study of the Gross Product and Development Tendency for Sport and Recreational Industry in Taiwan

陳靜宜(Ching-Yi Chen) ； 王慶堂(Ching-Tang Wang) ； 林房儹(Fang-Tsan Lin)

《生物與休閒事業研究》 6卷1期 (2008/06) Pp. 120-132

https://doi.org/10.30133/BLIR.200806.0009

摘要

本研究目的在於透過產業調查之資料，透過分類、歸納與統整，推估我國運動休閒產業之產值，研判其發展趨勢。以描述性統計、多元迴歸分析等統計方法，在「運動休閒產業係指可提供消費者參與或觀賞運動的機會及可提昇運動技術的產品，或為可促進運動推展的支援性服務和可同時促進身心健康的身體性休閒活動之市場」的界定下，估算我國產業產值，評估並預測產業發展趨勢。本研究結果發現：台灣運動休閒製造業及運動休閒服務業產值均呈現上升之趨勢，造成整體運動休閒產業呈現正向成長之趨勢，且預估運動休閒產業產值毛額在2006年達到新臺幣90,196,226千元，於2011年將達到新臺幣109,436,737千元；同時，國人消費與企業投資淨額占國民運動生產毛額之比例亦逐年提升，其比例由2001年的9.22%，成長至2002年的23.22%，2003年的36.46%，2004年的46.08%，到了2005年更高達56.44%，在此有利產業發展環境下，透過運動休閒產業的政策推動，將可促進產業發展、提高產值增長幅度、使內外部效益提昇。

關鍵字

運動休閒產業 ； 產值 ； 發展趨勢

並列摘要

The purpose of this study was to explore and predict the developmental trend and gross product of sport and recreation industry by means of classification and integration of data. By using descriptive analysis and multiple regression analysis, the industry gross product was estimated and the developmental trend was predicted in terms of the operational definition of recreational industry as ”the products that can provide consumers the opportunity to participate or spectator sport and elevate sport technique, or the supporting service that can promote sport, and the physical leisure activity market that can enhance physiological and psychological health.
The findings of the study indicated that the gross product of sport and recreation manufactory and service industries was increasing, and is estimated to reach 90,196,226 NT Dollars and 109,436,737 NT Dollars in 2006 and 2011 respectively, that presents a positive increment for entire sport industry. Meanwhile, the net amount of individual consumption and business investments in sport industry was growing in each year from 9.22% in 2001, 23.22% in 2002, then 36.46% in 2003, to 46.08% in 2004, respectly. Under such a beneficial environment for the development of sport industry, this study looked forward to promote the development of sport industry, increase gross product and benefit through the provision of strategy and suggestion.

並列關鍵字

Sport and recreation industry ； Gross product ； Developmental trend

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台灣健身運動的興起及健身風潮的解讀