台灣資訊電子業全球供應鏈管理之建置與其營運模式關係之研究

The Relationship between Global Supply Chain Mangement and Business Model of Taiwanese Electronic Companies

楊台寧(Tai-Ning Yang) ； 康傳林(Chuan-Lin Kang) ； 吳鳳儀(Feng-Yi Wu)

《多國籍企業管理評論》 1卷1期 (2007/03) Pp. 55-76

摘要

企業處在現今複雜性、市場多變性，並強調專業分工與策略聯盟的產業環境中，已逐漸成為產業整體供應鏈中的一員，在全球化發展的趨勢下，廠商所建構的全球供應鍊管理系統中，廠商與供應商的關係已更為複雜，廠商可能經由採購，研發，銷售，行銷，人力資源管理，品質等各方面與供應商發生連結，這種連結方式不但會影響廠商的營運模式也是廠商營運成效的重要影響因素。本研究以台灣資訊電子業中建構全球供應鏈系統之廠商為例，探討供應鏈管理對廠商營運模式之影響。研究發現(1)供應鏈的彈性愈大、供應鏈的整合程度及供應商的配合度愈高、夥伴關係品質愈佳、顧客回應管理速度愈快，則能正面影響企業經營模式中的生產管理、售後服務、人力資源及採購活動；(2)供應鏈的彈性愈大，則能正面影響企業經營模式中的行銷銷售、售後服務及基礎設施；(3)顧客回應管理對廠商生產管理的影響最大；供應鏈的彈性對廠商基礎設施的影響最大。

關鍵字

供應鏈管理 ； 企業營運模式

並列摘要

Specialization, industry international vertical division of labor, strategic alliances among the companies in different countries, is the main characteristics in the contemporary industry environment. Firm is in the industrial network and becomes a member in the global supply chain system. The relationship between the firm and its suppliers becomes more complex than ever be. Multiple linkages on the business functions of R&D, sales, marketing, human resource management between industrial buyer and supplier not only significantly influence the business model but also impact business performance. This study tries to explore the relationship between global supply chain management and business model of Taiwanese Electronic Companies. It is found: 1. Business functions of production management, after service, purchasing management, human resources management are significantly influenced by the flexibility, integration, interrelationship, customer response speed of the global supply chain system. 2. Company's marketing, after services, and infrastructure is significantly correlated with the flexibility of the supply chain system. 3. Company's production management is mostly influenced by the customer's response speed of the global supply chain system. Firm's infrastructure is mostly influenced by the flexibility of the global supply chain system.

並列關鍵字

Global Supply Chain Management ； Business Model

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