運動產業分類與四P模型之探討

The Classification of Sport Industrial with 4P Model

林房儹(Fang-Tsan Lin)

《臺灣體育運動管理學報》 2期 (2003/11) Pp. 1-13

https://doi.org/10.6547/tassm.2003.0001

摘要

目前國內、外已發展出數個運動產業的分類模型，主要的分類效標有六：⑴經濟活動相似性、⑵支出面、⑶消費型態、⑷產出面、⑸產品核心價值、⑹產品性質。這些分類效標在理論及實務應用上各有優缺點，因此本研究綜合前述諸效標的理論精神，輔以實務應用考量，發展出四P運動產業模型，四P模型的基本精神是以產品相似性效標為主，但融合了運動活動產出效標的優點來定義產業，而且配合國內運動產業的發展現況，兼俱了理論與實務應用價值。四P模型可作為運動產業規模計算的基礎架構，亦可用以進一步的分析各類的運動經濟學議題。

關鍵字

運動產業 ； 運動活動產出 ； 四P模型 ； 運動經濟學

並列摘要

There are six major models for classifying the sport industrial. The criteria of classifying method are that: similarity of economic activities, spending, consumption type, sport activities producing, core value of product and similarity of products. This study developed a 4P model that combined with the advantages of two criteria of the similarity of products and sport activities producing. The 4P model could be used for classifying the sports industrial and help for calculating the size of the sport industrial in Taiwan.

並列關鍵字

sports industrial ； sport activities producing ； 4P model ； economics of sport

參考文獻

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