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台灣SBL超級籃球聯賽觀賞之研究

A Study of Spectator's Environment Facility Management in Super Basketball League

摘要


本研究旨在探討SBL超級籃球聯賽觀賞比賽消費者觀賞環境設施管理之情況,以及之間的差異與相關。針對600位超級籃球聯賽觀賞比賽的消費者進行便利抽樣,運用次數、百分比、因素分析、獨立樣本t 檢定、單因子變異數分析以及皮爾遜相關分析進行資料分析。結果顯示人口統計變項方面,性別所佔比率相差不多,未婚、學生、20歲(含)以下、高中職(含)以下、20,000元(含)以下所佔的比率最高。超級籃球聯賽觀賞環境設施管理因素分析總共萃取4個因素,分別命名為「球場設施」、「工作人員」、「環境規劃」與「球場安全」。男性比女性消費者均更同意在「球場設施」、「工作人員」、「環境規劃」與「球場安全」獨立樣本t檢定;已婚比未婚消費者更同意在「球場安全」的獨立樣本t檢定,均達到顯著差異。職業、學歷與月收入在超級籃球聯賽觀賞環境設施管理因素的單因子變異數分析顯示均達到顯著差異,年齡在超級籃球聯賽觀賞環境設施管理因素的單因子變異數分析未發現顯著差異。超級籃球聯賽觀賞環境設施管理因素相關分析顯示「球場設施」與「環境規劃」、「工作人員」與「球場安全」、「工作人員」與「環境規劃」之關係較為密切,表示超級籃球聯賽觀賞環境設施管理因素之間存在顯著之密切關係。

並列摘要


The purpose of this study was focus on the discussion of spectator's facility management from spectators' point of view in Super Basketball League (SBL). Convenience sampling was used to obtain 600 SBL spectators for the questionnaire and collected data was analyzed by frequency, percentage, factor analysis, t-test, ANOVA and Pearson correlation analysis. The results showed that the majority were single, students in senior high school or below, not older than 20 years old and made less than $20,000 per month; male and female subjects were at the same percentage. Factors of spectator's environment facility management in SBL were ”arena facility”, ”working staff”, ”environment planning” and ”safety of the arena”. Male were more agreeable than female in ”arena facility”, ”working staff”, ”environment planning” and ”safety of the arena”; married spectators were more consent with ”safety of the arena” than singles, both of which were attained to significant differences in t-test. Occupation, education background and monthly income had significant differences among factors of spectator's environment facility management in SBL, while age had no significant differences in ANOVA analysis. Correlation analysis revealed that ”arena facility” had close relationship with ”environment planning”; ”working staff” had close relationship with ”safety of the arena” and ”environment planning”, meaning close relationship existed between factors of spectator's environment facility management in SBL.

參考文獻


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被引用紀錄


何守正(2007)。SBL超級籃球聯賽球員生涯規劃之研究〔碩士論文,國立臺灣師範大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0021-2910200810572724
熊鴻鈞(2009)。超級籃球聯賽現場觀眾消費行為意圖模式之研究〔博士論文,國立臺灣師範大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0021-1610201315175265

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