建構智慧資本標竿企業系統模擬評選模式之研究

企業過去是以有形資產創造優質的企業經營績效與價值，但隨著知識經濟時代的來臨，企業的市場價值與帳面價值差距加大，有形資產已不再是企業創造價值的唯一來源，無形資產才是企業成為標竿學習的關鍵成功因素，這些無形資產統稱智慧資本。智慧資本存在於企業所有的資產和資源裡，它建構涵蓋了人力資源、整個企業的結構流程及顧客的滿意度，故智慧資本需要有效管理人力資本、流程資本及顧客資本，才能穩固建立並相輔相成。因此，本研究擬應用模糊多準則決策建構企業智慧資本標竿企業的評選模式，提供企業管理當局在提昇智慧資本績效的參考。研究結果發現顧客資本、流程資本與人力資本均可用來衡量及管理企業智慧資本，做為企業提昇企業價值及經營績效的指標。

關鍵字

智慧資本；顧客資本；流程資本；人力資本；模糊多準則

並列摘要

Past business created perfect operation performance and valuation through using tangible assets. As the knowledge-economic and information era coming, intangible asset becomes the important component of business running. But intangible asset is hard to evaluate. As the coming of the concepts of the intellectual capital, Enterprises have the effective method to enhance operation performance. At the stock market, the market value of many enterprises beyond the book value for five times. It shows effective management and evaluation Intellectual Capital could obtain the goals of maximum stockholders-profit. In a word, this paper build business management and evaluation model of Intellectual Capital by using Fuzzy AHP. The empirical also illustrate this model could evaluate business performance through Intellectual Capital indicators and selection benchmarking.

並列關鍵字

Intellectual Capital ； Customer Capital ； Process Capital ； Human Capital ； Fuzzy AHP

參考文獻

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