全國運動會田徑運動賽會服務管理之研究

A Study of the Track and Field Event Service Management in National Games

江金山(Ching-San Chiang)

《運動休閒管理學報》 3卷2期 (2006/12) Pp. 190-207

https://doi.org/10.6214/JSRM.200612_3(2).0010

摘要

本研究運用便利抽樣法，在比賽期間以及比賽場地發放與回收問卷，其目的在於探討2005年全國運動會田徑運動賽會服務管理之情況。次數、百分比、因素分析、多變量變異數分析與相關分析運用於本研究，結果指出人口統計變項以男子組、平均每週總練習時數5小時以下、練習年資在4-6年、北部地區之選手所佔比率最高。因素分析發展賽前規劃因素為「交通資訊」、「賽前宣傳」、「開幕儀式」與「報名手續」；比賽執行因素為「裁判執法」、「播音通知」、「檢錄手續」、「賽程執行」與「成績公布」；賽會服務因素為「標示指引」、「休息區」、「接駁服務」、「服務人員」與「器材設備」。組別在「賽前宣傳」、「檢錄手續」、「賽程執行」、「成績公布」、「休息區」、「接駁服務」均達顯著差異，地區在「播音通知」、「成績公布」、「標示指引」與「接駁服務」均達到顯著交互作用。相關分析顯示「播音通知」與「賽程執行」以及「裁判執法」與「賽程執行」的關係最密切。建議主辦單位綜合分析整體賽會服務管理各因素必要性與互相影響之特質，必須在事前即全盤加以考量。

關鍵字

全國運動會 ； 田徑運動 ； 賽會服務管理

並列摘要

Convenience sampling was used in this study to distribute questionnaires during the competition and collect those in the presence in order to discuss the event service management for 2005 national track and field games. Statistic methods, such as frequency, percentage, factor analysis, and Multivariate Analysis of Variance (MANOVA) were operated in this study. The results indicated that most participants were in group of male, practice less than five hours in average per week, have learned this skill for four to six years and studied in schools of Northern of Taiwan. Factors of pre-game planning were ”traffic information”, ”pre-game promotion”, ”opening ceremony” and ”enrollment procedure”; factors of game implementation were ”referee in judgment”, ”broadcasting notification”, ”check and record procedure”, ”event schedule execution” and ”score announcement”; factors of event service management were ”signs of direction”, ”rest area”, ”pick-up service”, ”service staff” and ”equipment”. Group category had significant differences among ”pre-game promotion”, ”check and record procedure”, ”event schedule execution”, ”score announcement”, ”rest area” and ”pick-up service”. Location of school had significant interactions with ”broadcasting notification”, ”score announcement”, ”signs of direction” and ”pick-up service”. The results of correlation analysis showed that ”broadcasting notification” and ”referee enforcement” had the most positive relationship with ”event schedule execution”. The author suggests that traffic information should be conveyed to everyone, including players, coaches, referees and visitors participating in the game in details and in time. Opening ceremony should be performed in dynamic forms in order to catch participants' eyes and attention. A meeting ought to be called for all referees to ask them act in professional way as their presentation of sports event service. It is suggested that the host authorities take well and complete consideration on every factor of event service management and its influence in the pre-game stage.

並列關鍵字

national games ； track and field ； event service management