大型重型機車騎士深度休閒、遊憩專業化、參與報酬、對運動觀光參與行為影響之研究

A Influence Study of the Big-sized Heavy Motorcyclist's Serious Leisure, Recreation Specialization, and Participation Rewards on Sport Tourism Participative Behavior

張孝銘(Hsaio-Ming Chang) ； 潘振豪(Chen-Hao Pan)

《運動休閒管理學報》 6卷2期 (2009/12) Pp. 20-34

https://doi.org/10.6214/JSRM.200912_6(2).0002

摘要

本研究之目的在於建構大型重型機車參與行為模式，研究變項包括深度休閒、遊憩專業化、參與報酬以及運動觀光來驗證大型重型機車運動觀光參與行為。本研究採問卷調查方式，對象為大型重型機車騎士，以定點式便利取樣行調查，共獲得有效問卷388份。統計方法係以LISREL來驗證本研究建構之六個假設，經分析發現：1.大型重型機車騎士具深度休閒特質時，遊憩專業化程度、參與報酬愈高，以及運動觀光參與行為也就愈高；2.大型重型機車騎士活動參與報酬愈高時，其運動觀光參與行也就愈高。根據分析結果，本研究不僅針對參與者、業者以及政府給予的建議，並對有興趣於運動觀光研究者提出後續研究建議。

關鍵字

大型重型機車 ； 深度休閒 ； 報酬 ； 遊憩專業化 ； 運動觀光

並列摘要

The purpose of this study is aimed to construct a big-sized heavy motorcycle participative behavior model. The study includes some variables, such as the serious leisure, recreation specialization, participate reward, and sport tourism. The questionnaires were given to big-sized heavy motorcyclist, and non-random sampling method is used. 388 effective questionnaires were collected. Six hypotheses were tested. LISREL (Linear Structural relationships) was used to test the model. After testing, two results are shown: 1. There are high sport tourism participation behavior is high recreation specialization, and participate reward when motorcyclist have characteristic of serious leisure. 2. When motorcyclist have high sport tourism participation behavior they will have high participate reward. Based on these findings, the study not only gives some suggestions for motorcycle and sport tourism managers, but also supports research orientation for future researchers.

並列關鍵字

Big-sized heavy motorcycle ； serious leisure ； recreation specialization ； reward ； sport tourism

參考文獻

張孝銘、吳政杰(2008)。影響輕航機參與者運動觀光參與行為因素之研究。休閒產業管理學刊。1(1)，68-81。

American motorcyclist

經濟日報

Bollen, K. A.(1989).Structural equations with latent variables.New York:John Wiley.

Bricker, K.,Kerstetter, D. L.(2000).Level of specialization and place attachment: An exploratory study of whitewater recreationists.Leisure Sciences.22,233-257.