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臺灣地區運動觀光資源之調查研究

Survey on Sports Tourism Resources in the Taiwan Area

摘要


本研究目的主要探討臺灣地區運動觀光資源之基礎、類型、可從事運動經驗與活動及其分布情形。本研究方法乃從「運動觀光資源」的觀點,採用文獻文析與田野調查方法進行運動觀光資源調查,以研究者自行發展之「臺灣地區運動觀光資源田野調查表」為工具,篩選臺灣地區具有發展運動觀光潛力的資源,最後篩選451個資源作為分析的樣本。本研究結果如下:(一)臺灣地區運動觀光資源基礎以地質資源最為豐富,其次為水域資源,而以風土資源最少;(二)臺灣地區運動觀光資源類型以陸域活動類資源最多,其次為山岳類及大型運動場館資源,而以空域活動及運動建築資源最少;(三)臺灣地區運動觀光資源可從事運動經驗,以環境挑戰活動最多,水域活動次之,而以技擊活動最少。而可從事之觀光經驗以風景經驗最多,文化與娛樂次之,而以歷史懷舊最少;(四)臺灣地區運動觀光資源可從事活動類型,以水域運動最多,陸域運動次之,而以舞蹈運動最少;(五)臺灣地區運動觀光資源分布以北部地區最為密集,其次依序為南部地區、中部地區、離島地區及東部地區。綜合結論,臺灣地區運動觀光資源基礎以地質資源及水域資源較為豐富,資源類型以陸域活動類、山岳類及大型運動場館較為豐富,運動觀光經驗則以環境挑戰及水域活動經驗較多,可從事的運動觀光活動以水域及陸域活動較多,其分布以臺灣北部及南部地區較多,顯示臺灣地區的運動觀光資源多元而豐富,這些資源若能有效規劃與運用,將可廣泛發展臺灣的運動觀光活動與產業,提昇臺灣地區運動觀光的服務品質。

並列摘要


The main purpose of this research is to explore the foundation and types of sports resources in the Taiwan area as well as the distribution of places where it is possible to engage in sports experiences and sports activities. The research methodology therefore applies the ”sports tourism resources” perspective, using analysis of the existing literature and field surveys to investigate sports tourism resources. The paper applies the ”Taiwan Area Sports Tourism Resources Fieldwork Survey Form” developed by the author, selecting areas in Taiwan that have the latent resources to develop sports tourism, from which 451 resources are used as a sample for analysis. The results of the survey are as follows: (1) Geological resources are the most abundant type of sports tourism resource in the Taiwan area, followed by water-based resources, and regional resources; (2) The land-based resource category made up the largest category of sports resources in the Taiwan area, followed by large scale sports grounds and mountains; sports construction resources and aerial sports were the smallest categories; (3) The largest category of sports tourism resources in the Taiwan area for engaging in sports experiences (activities) was environmental challenges activities, followed by water activities; combat activities made up the smallest category. The largest category of tourism experience was landscape experience, followed by cultural and entertainments, with historical nostalgia the smallest category; (4) The largest category of activity engaged in through sports tourism resources in the Taiwan area was water-based sports followed by land-based sports; dance-related sports made up the smallest category; (5) The geographical distribution of sports tourism resources in the Taiwan area showed the greatest concentration in Northern Taiwan, followed by Southern Taiwan, Central Taiwan, the outlying islands, and Eastern Taiwan. Overall, the sports resources base in Taiwan area has a relative abundance of geological resources and water-based resources. In terms of resource categories, land-based activities, mountains, and large scale sports grounds are relatively abundant. Environmental challenges and water-based activities make up the largest numbers of sports tourism experiences, and sports tourism activities include larger numbers of land-based and water-based activities. There is a greater concentration of sports tourism resources in Northern Taiwan and Southern Taiwan, showing the diversity and abundance of sports tourism resources in Taiwan. If these sports tourism resources can be effectively planned for and utilized, it will be possible to extensively develop Taiwan's sports tourism activities and industry, raising sports tourism service quality in the Taiwan area.

參考文獻


黃仲凌(2004)。澎湖地區運動觀光發展之現況分析。大專體育。74,71-77。
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交通部觀光局(2010)。觀光統計年報。2011年11月10日,取自交通部觀光局網址http://admin.taiwan.net.tw/statistics/year.aspx?no=134
交通部觀光局(2011)。2010年台灣地區民眾旅遊狀況調查。2011年9月10日, 取自交通部觀光局網址http://admin.taiwan.net.tw/statistics/File/200612/95 國人中摘.htm。
行政院體育委員會(2011)。中華民國100 年運動統計。臺北市:行政院體育委員會。

被引用紀錄


陳彥彰(2011)。大陸觀光客台灣觀光意象與來台自由行行為意圖之研究〔碩士論文,亞洲大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0118-1511201215471117

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