Is there any difference between image and imago? If the answer is ”yes”, what is imago compared with image? By means of Lacanian psychoanalysis, this paper seeks to clarify the term of imago and its relationship to image. The result will be examined by means of Barthes's film theory in order to explore what the imago in relation to film image is. Finally, a Lacanian approach of understanding style is applied to realize how the author (filmmaker), if he/she can, intervenes in the formation of the film imago.