Media Panic or Manic: The 2004 Taiwan Parliamentary Election in the Local English-Language Press

促生驚懼抑或鼓動狂熱－2004年台灣國會選舉期間的地方英文報紙報導

Lutgard Lams

《台灣國際研究季刊》 4卷4期 (2008/12) Pp. 145-184

摘要

全國性與地方性選戰的期間，可視爲觀察政治人物、選民和大眾傳播媒體藉機強化所恃政治信念的絕佳時段。觀察世界各地政治選舉活動中，政客藉媒體來影響選民投票行爲的情況，亦日趨相對顯要。作者係觀察前述現象，以2004年中華民國國會選舉前後爲研究觀察採樣時段，選取台灣3家英文日報因不同意識形態立場，於選舉投票日前後所做選舉相關報導爲研究材料。按照論述分析及語用學研究的方法，披露各家英文日報如何在各相逕庭的意識形態立場下，以新聞報導爲體，一則在選前造勢支持特定對象；又，選後按意識形態立場的不同來分別解讀支持對象的選舉結果與意涵。再透過2004年12月台灣立院選舉投票日前後10日之採樣，分析3家英文報紙選舉事件報導中的新聞報導語用策略。

關鍵字

論述分析 ； 競選活動 ； 意識形態 ； 新聞事件報導撰述 ； 語用學研究 ； 台灣英文報紙新聞報導

並列摘要

Periods of national and local elections can be profiled as perfect moments to create an open observation sphere for political actors, the electorate and the news media to articulate their convictions. Electoral campaigning across the world has increasingly been played out in the media, the arena par excellence for politicians to influence voting behavior. It is in this context that the present study investigates ideological investments underlying the R.O.C. 2004 parliamentary elections coverage in the Taiwanese English-language dailies. Drawing on the insights of Discourse Analysis and Linguistic Pragmatics this paper illustrates how each daily participates in the pre-election campaigning and how ideological positions still shape the newspapers' post-election coverage. Linguistic strategies are investigated in all LY election-related articles over a ten-day period in December 2004.

並列關鍵字

discourse analysis ； electoral campaigning ； ideology ； media representation ； pragmatics ； Taiwanese English-language press

參考文獻

Allern, S.(2007).From Party Press to Independent Observers? An Analysis of Election Campaign Coverage prior to the General Elections of 1981 and 2005 in Two Norwegian Newspapers.Nordicom Review.28,63-81.

Asp, K.(2007).Fairness, Informativeness and Scrutiny: the Role of News Media in Democracy.Nordicom Review.28,31-49.

Taipei Times(2004/12/08)

Bradsher, K.(2004).Late Pre-Election Surge by Taiwan Separatist Party Is Setting Off Alarm Bells.(New York Times article reprinted in the International Herald Tribune).

China Post(2004).The Governed Are the Losers.(China Post).