The Study focuses on the relationships among experiential marketing, customer satisfation and customer loyalty. The concept of experiential marketing is according to the research of Schmitt (1999). There are five dimensions in his study: sense, feel, think, act and relate.The Research subjects are four famous coffee chain sotres in Taipei: Starbucks Coffee, Dante Coffee, IS Coffee and Barista Coffee. Research methods are used by factor analysis, correaltion analysis, regression analysis and descriptive statistics. The conclusions of this research are summarized as following: 1. The feel experience and relation experience have significantly positive influence to customer satisfation. 2. Customer satisfation have significantly positive influence to customer loyalty. 3. The relation experience has greatest influence to customer satisfation.