從爆料新聞到爆料公社－談新媒體時代下的危機溝通轉向

From Exposed Message to Gossip Exposed Forum the Turn of Crisis Communication under New Media Era

黃星達(S. D. Huang)

《危機管理學刊》 14卷2期 (2017/09) Pp. 89-99

https://doi.org/10.6459/JCM.201709_14(2).0009

摘要

過去爆料新聞到當今的爆料公社，因新媒體時代的社群型態衝擊，引發危機溝通的轉向。本研究旨在探討群體爆料特性、網路情感動員的感知與認知引爆的網路危機，以弱連結理論、訪談媒體記者進一步研究之，並提出應充分掌握群眾情緒、思考危機溝通多元策略及強化新聞守門功能等具體建議。

關鍵字

危機溝通 ； 新媒體 ； 爆料 ； 情感動員

並列摘要

From the past exposed message to gossip exposed forum, the turn of crisis communication due to the new media era of the impact of the type of social media. The purpose of this research is to explore the network crisis of group bursting and the perception and cognitive detonation of network emotion mobilization. To study it with the strength of weak ties theory and interview the journalists, and make the suggestion that we should fully grasp the emotions of the masses, Strengthen the news gatekeeper features and others.

並列關鍵字

Crisis Communication ； New Media ； Expose ； Emotional Mobilization

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