臺灣北海岸與東北角地區海域遊憩活動發展現況之探討

Discuss the coastal recreation sports development in Taiwan northern and northeast coast region

陳文和(Wen-Her Chen)

《運動知識學報》 12期 (2015/07) Pp. 9-30

摘要

目的：臺灣北部海岸擁有豐富的自然資源以利發展海域遊憩運動，本研究旨在探討如何利用臺灣北海岸與東北角地區豐富的海域休閒資源，規劃及促進海域休閒活動的發展。透過水域活動分類及水域休閒活動之現況的探討，整合地區現有的觀光休閒資源，對於發展水域休閒產業定能產生助益。方法：本文藉由20餘篇文獻整理，從海域遊憩運動的發展作概述，並利用SWOT分析臺灣北海岸及東北角地區發展海域遊憩運動的經營利基，探討目前海域遊憩運動事務的趨勢，彙整發展現況，進而發展出北海岸及東北角地區海域遊憩活動發展策略之建議。結果：經過本文探討發現北海岸及東北角地區：1.航線型遊憩可結合周邊漁港，規劃港灣遊船行程，可以提供自然景觀、港區作業、國際郵輪等賞景活動；2.海洋運動資源豐富但仍有開發空間；3.休閒漁業與文化產業結合，提供多元發展利用；4.規劃濱海活動與特殊海岸景觀群以體驗自然生態、人文歷史及觀光休閒；5.輔導專業人才與旅遊業結合，以海洋套裝行程模式推廣。結論：臺灣北海岸與東北角地區遊程係發展潛力較佳之區域，如交通便利可及性高，遊客向來絡繹不絕。而濱海遊憩的基本元素，除了觀光景點、服務設施、交通之外，行銷管道也是相當重要之環節。域推展國際性或國民旅遊之海上活動都需要善用傳媒，才能達到宣傳的效果。因此，短期推展行銷可先以國內旅遊為目標，待相關設施與活動機制建立完善後便能朝向國際性推展。

關鍵字

海域遊憩運動 ； 發展策略 ； 北海岸 ； 東北角

並列摘要

Purpose: Northern coast of Taiwan has abundant natural resources in order to facilitate the development of coastal recreational sports, but coastal marine recreation sports development are still inadequate general education in Taiwan, marine concept of consciousness is weak, vulnerable marine policy integration. Methods: By literature review, from the development of coastal recreational sport for an overview, discuss current trends coastal recreation sports affairs, compile the current development, the development of the proposal and the northeast region north coast waters recreation sports development strategy. Results: This paper discusses the discovery and the northeast corner of the north coast region: (1) coastal recreational sports development in resource-rich but there is still space; (2) should import more sports; (3) local school curriculum and industry cooperation, the establishment of cooperative education, strengthen personnel. the cultivation; (4) set aside funds to enrich coastal recreational sports information center, training center; (5) counseling professionals and tourism combined to promote marine package tour mode. Conclusion: The policy promotion, leisure industry booming, however, on the promotion of waters, swimming is still focused on the promotion, for coastal recreation advocacy and promotion efforts are still ongoing space, resulting in coastal recreational sports people and many more such as snorkeling and swimming activities based. Therefore, apart from the government to promote, you should implement waters from school teaching and promotion, I believe that coastal recreational sports will be changed more quality, and Taiwan will become truly maritime nation.

並列關鍵字

coastal recreational sports ； development strategy ； North Coast ； Northeast Coast