影響休閒農業旅遊需求與遊憩效益之因素－以宜蘭縣為例

Factors that Affect the Leisure Needs of Agricultural Tourism and Recreation Benefits-An Example in Yilan County, Taiwan

黃維貞(Wei-Chen Hung) ； 陳凱俐(Kai-Lih Chen)

《宜蘭大學生物資源學刊》 6卷1期 (2010/12) Pp. 17-26

https://doi.org/10.6175/job.2010.61.13

摘要

本文以2008年宜蘭縣休閒農業為例，探討休閒農業資源、體驗活動及遊客滿意度對旅遊需求的影響。過去雖已有相關研究探討吸引遊客的遊憩資源與體驗活動的項目，並分析遊客滿意度與遊客特性之關聯性，但是並未同時結合遊憩資源、體驗活動及遊客整體滿意度對旅遊需求之影響。本研究採用旅遊成本法（TCM）建立旅遊需求模型，並以On-site Poisson模型來修正現場樣本的截斷與內生分層偏誤，利用最大概似法（MLE）推估宜蘭縣休閒農業場所的旅遊需求模型，並進一步推估遊憩效益，再根據研究結果，提供從事休閒農業之經營者具體建議。

關鍵字

休閒農業資源特色 ； 休閒農業體驗活動 ； 遊客滿意度 ； 旅遊需求

並列摘要

This research is a case study on the leisure agriculture of Yilan county which approached the three subjects, agricultural resource s, leisure activities, and overall satisfaction of tourists, that had been studied individually by means of questionnaire contains classification of leisure agriculture resources and related leisure activities. This study applied travel cost method (TCM) to create a travel demand model, and On-site Poisson model to fix the truncation and endogenous stratification bias. Maximum likelihood estimate (MLE) was applied to establish the travel demand model of leisure agriculture in Yilan County to explore the factors that affect recreation demand and in addition to estimate recreation benefit created by tourists to leisure agricultural farms and to provide practical suggestions for the farm managers based on the significant variables revealed from this study.

並列關鍵字

Leisure Agriculture Resource Characteristics ； Leisure Activities ； Satisfaction ； Recreation Demand