This paper investigates the Beijing Olympics as a contemporary event that incited people in the international community to discuss human rights and engage in the discursive proliferation of human rights. China experienced three waves of this discursive proliferation of human rights in 2008: firstly, through anger at foreigners over Tibet during the torch relay; secondly, in grief after the Sichuan earthquake; and thirdly, in pride at the successful games. Certain conceptions of human rights were brought to the fore during these three periods. This paper examines the competing discourses over human rights among different political forces, such as international human rights groups, pro-Tibetan independence groups, and the Chinese government. All speak, or appear to be speaking, of the same subject-human rights. The sentiments expressed subsequently support the formulation of particular human rights concepts.