預測盜版軟體的使用：知覺風險、軟體成本、道德義務與計劃行為理論之整合模式

當軟體盜版持續對國家及全球經濟的成長造成嚴重威脅之際，瞭解人們的盜版軟體使用行為並據以擬定出有效的策略以遏阻盜版軟體的使用已成為當務之急。本研究企圖將知覺風險、軟體成本與道德義務這三項因素與計劃行為理論整合，以發展一有效之理論模式來解釋與預測盜版軟體的使用行為。本研究採用網路問卷調查方法，蒐集到314份有效問卷，並以結構方程模式進行分析。研究結果發現知覺風險、軟體成本與道德義務皆是影響盜版軟體使用決策的重要因素。本研究並指出理論面與管理面可能的意涵與未來研究方向的建議。

關鍵字

軟體盜版；知覺風險；軟體成本；道德義務；計劃行為理論

並列摘要

While software piracy continues to be a big threat to the growth of national and global economies, understanding why people intend to use pirated software and how to deter the use of pirated software have become urgent and important issues. The proposed model integrates perceived risk, software cost, and moral obligation with the theory of planned behavior (TPB) to jointly predict individual attitude and intention toward using pirated software. Data were collected through an online survey of 314 participants. A structural equation modeling was employed to test hypotheses. The results showed that perceived risk, software cost, and moral obligation could have impacts on the decisions to use pirated software. Theoretical and managerial implications are discussed.

並列關鍵字

Software Piracy ； Perceived Risk ； Software Cost ； Moral Obligation ； Theory of Planned Behavior

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