The study uses traditional marketing mix-4ps combined with the service marketing strategies and the concept of human resources as the basic structure. In this research, both interviews and the Delphi method are applied to construct the suitable marketing mix strategies for five science, and history museums under Ministry of Education. By reviewing the related literature and interviewing the staff in charge of museum marketing, 7 minor strategies, 19 dimensions and 76 indicators are postulated. Thirty experts, including scholars in related domains (such as marketing, museology and education), museum staff; media workers and community leaders, are discreetly chosen. After three turns of responses, the experts judge the significance and appropriateness of all dimensions and indicators respectively as sequenced. Finally, the proper marketing mix strategies for national museums are obtained.
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