「血拼英國」：台灣遊學生英國血拼的觀光消費研究

Consuming 'England': A Socio-Cultural Analysis of Taiwanese Study Tourists' England Shopping Narratives

葉秀燕(Hsiu-Yen Yeh)

《研究台灣》 4期 (2008/06) Pp. 42-78

https://doi.org/10.6456/JTS.200806.0042

摘要

本文透過在倫敦與劍橋遊學團的參與觀察，深度訪談的田野實證，援用觀光社會學及消費文化理論，檢視台灣遊學生在英國的觀光消費現象，企圖呈現觀光旅遊，除了可以做爲理解在地社會脈絡的跨國休閒實踐，同時更可做爲瞭解年輕世代和全球文化消費認同的辯證關係。換言之，本文藉由觀光血拼做爲研究場域，企圖透過跨國血拼的觀光消費論述來分析當代台灣的社會文化脈絡，並探討「血拼英國」和台灣遊學生衍生的互動與社會意涵，旨在呈現當代台灣休閒社會，全球消費文化和移動現代性之間的交織觀點與共謀的互動複雜關係。

關鍵字

血拼 ； 英國 ； 台灣研究 ； 觀光社會學 ； 移動現代性

並列摘要

Drawing on fieldwork in Cambridge and London and post-tour interviews in Taiwan, I argue that tourism shopping matters as it can be a 'site' from which to examine the dialectical relations between the global framework and local reality and reveal Taiwanese mobile modernity. This paper seeks to examine Taiwanese study tourists' shopping acts in England to illustrate that tourism practices are actively constituted, modified and renegotiated by a series of social and cultural factors. Consuming 'England' can be viewed as part of the complexities of the process of Taiwanese modernity. Specifically I examine how tourists engage, mobilize and negotiate their sense of modernity in tourism practices by exploring the discourse of shopping and its significant role in social and cultural identity formation.

並列關鍵字

shopping ； England ； Taiwan studies ； sociology of tourism ； mobile modernity