With the meta-analysis of literature, the purpose of this study can be achieved through the theory of policy marketing in terms of tourism. As indicated by the Bureau of Tourism subordinate to the Ministry of Transportation and Communications (MOTC), according to the Executive Yuan Council's program of challenging the year of 2008, ”the program of doubling the number of foreign tourists visiting Taiwan” has been pushed as one of the national imperative development plans. This is also the case applied in the current study. Using the model of policy marketing proposed by Snavely (1991) and strategies and methods of policy marketing, related literature suggested by prior authors, as well as the interfaces of product, price, promotion and place, the program of doubling the number of foreign tourists visiting Taiwan can be examined and discussed as to methods and drawbacks. Also from the perspective of traditional marketing's 4Ps, suggestions concerning tourism policy marketing are made, to which the authority of tourism can refer as they promote or push the policy for sightseeing.
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